Hi, I’m James Molloy.
Customer service reps usually mispronounce my last name “Molly.”
Before I knew what ROAS and CPM meant, I got an MFA from the Iowa Writers’ Workshop, where I worked with extraordinary writers, taught fiction and rhetoric, and received a couple of fellowships.
Teaching-Writing Fellowship, 2012-13
Whited Fellowship, 2013-14
(The Workshop’s in there somewhere.)
After Iowa, I was head of copy at Blue Apron, where I was tasked with defining an entirely new category: mealkits.
(Yes, that’s Rihanna studying our ramen ad.)
I was also Blue Apron’s senior content strategist. During my tenure, we nabbed a few awards.
IACP Award for Best Podcast, 2018
IACP Award for Best Cookbook, 2018
James Beard Award Nomination for Best Podcast, 2018
Airbnb: just one of the great partners I got to work with. Others included Chrissy Teigen, Whole30, and Bob’s Burgers.
Next I was head of content at Tend, where I made going to the dentist an experience you actually look forward to.
I was integral to building the brand, which was repeatedly recognized for the mouths it made healthier and the people it made happier.
FastCo Innovation by Design Awards, 2021
Red Dot Award, 2020
ADC Design Award, 2020
Brand New’s Best of Awards, 2020
(Shout-out to giraffes only having bottom teeth.)
I deepened my healthcare experience at Talkiatry, where I was hired to build the marketing program and team from scratch.
Under my leadership, paid marketing costs halved, organic traffic increased 556%, we expanded from 1 state to 45, and raised $206m from VC firms including Andreesen Horowitz.
…thanks to the strength of our creative.
Paid social was one of our highest growth channels…
Today, I lead brand and integrated marketing at Angi, formerly Angie’s List.
When I joined, the company was mired in a problematic rebrand and failing to reach the fastest-growing cohorts of U.S. homeowners.
I revised our strategy, boosted brand health 11% with our target audience, and helped Angi grow again for the first time in years.
Angi had not invested in social media before I joined — a huge missed opportunity to reach our target audience. I’ve scaled paid social revenue 26,000% and organic social reach 38,000%.
Early adoption and deep integration of AI tools has been critical to achieving our paid social scale.
Our organic social content has repeatedly gone viral because of comic and emotional storytelling that feels platform native.
